Privacy Policy

1. Who controls your data

Prince of Cool Shoes is operated by Prince of Cool Shoes LLC. For the purposes of applicable UAE data protection law, that entity is generally the controller of personal information processed through this website.

We minimise the information we collect, particularly because intimate wellness purchases can be sensitive. We do not require information that is not reasonably necessary to provide the requested service.

2. Information we collect

Depending on how you use the website, we may collect:

• Name, email address, telephone number, and delivery details.
• Order contents, order value, delivery notes, and customer-service messages.
• Payment status and transaction references. Full card details are handled by the relevant payment provider when cards are accepted.
• Age-confirmation status, cart contents, and website preferences stored in your browser.
• IP address, browser type, device details, referring page, and basic website activity where analytics or security tools are enabled.
• Information needed to investigate fraud, returns, chargebacks, safety issues, or legal claims.

Please do not send unnecessary sensitive information through open messages, reviews, or customer-service channels.

3. Why we use information

We use personal information to:

• Process and deliver orders and communicate about them.
• Confirm age eligibility and prevent misuse by minors.
• Provide customer support, returns, refunds, and warranty assistance.
• Process payments and detect fraud, abuse, or security threats.
• Maintain business, tax, accounting, and legal records.
• Improve website functionality and understand aggregate website usage.
• Send marketing where permitted by law and with any consent required.

Depending on the context, processing may be necessary to perform a contract, comply with a legal obligation, protect legitimate interests, or rely on consent. Where consent is the basis, you may withdraw it at any time.

4. When information is shared

We do not sell personal information. We may share it only as reasonably necessary with:

• Couriers and fulfilment providers responsible for delivering an order.
• Payment providers, banks, and fraud-prevention services.
• Hosting, security, analytics, communication, and customer-support providers.
• Professional advisers, auditors, insurers, or parties involved in a business restructuring.
• Courts, regulators, law-enforcement agencies, or other authorities when required by law or necessary to protect rights and safety.
• Another party when you expressly ask us to share information or give valid consent.

Service providers are expected to use information only for the services they provide and to apply appropriate confidentiality and security measures.

5. International transfers

Some technology, hosting, payment, or delivery providers may process information outside the United Arab Emirates. Where required, we will use appropriate contractual, organisational, or legal safeguards for those transfers.

6. Cookies and browser storage

We use essential browser storage to remember age confirmation, maintain the shopping cart, support security, and keep basic preferences. These functions are necessary for the website to operate as requested.

If analytics or marketing cookies are introduced, this policy will identify their purpose and any consent choice required by applicable law. You can also control cookies through your browser, although blocking essential storage may affect website functionality.

7. How long information is kept

We retain information only for as long as reasonably necessary to provide services, maintain order and customer-support records, meet tax and accounting obligations, prevent fraud, resolve disputes, and enforce agreements. When information is no longer required, we will delete it or render it anonymous where appropriate.

8. Security

We use reasonable technical and organisational measures intended to protect personal information against unauthorised access, alteration, loss, or disclosure. These measures may include encryption in transit, access controls, secure service providers, and limiting access to personnel who need it.

No internet transmission or storage method is completely secure. If you believe your information has been compromised, contact us using the details below.

9. Your privacy rights

Subject to applicable law and relevant exceptions, you may have the right to:

• Request access to personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Request deletion of information that we are not required to retain.
• Request restriction of certain processing.
• Object to certain processing or direct marketing.
• Request portability where applicable.
• Withdraw consent where processing is based on consent.
• Complain to the relevant UAE data protection authority.

To exercise a right, contact us using the details below. We may need to verify your identity and may retain information where the law requires it. We aim to respond within 30 days or any shorter period required by law.

10. Marketing choices

Where we send promotional messages, you can opt out by using the unsubscribe method included in the message or by contacting us. Service and order-related messages may still be sent when necessary to complete a transaction.

11. Children

This website and its products are intended only for adults aged 18 or over. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided information to us, contact us so we can investigate and take appropriate action.

12. Changes to this policy

We may update this policy to reflect changes in law, technology, service providers, or business operations. The revised version will be published on this page with a new update date. Where a change is material, we may provide a prominent notice or, where appropriate, direct communication.

13. Contact and complaints

Privacy questions, rights requests, or complaints may be sent to princeofcoolshoes@gmail.com . Business hours: Daily, 10:00 AM to 10:00 PM GST.

WhatsApp: +86 18127711114 .

If you are not satisfied with our response, you may contact the relevant data protection authority in the United Arab Emirates.